Project overview
This project involved designing branded print materials for a local electrician, with a focus on creating a professional and trustworthy visual presence. The aim was to produce clear, practical designs that would work effectively in real-world use, including flyers and business cards.
The challenge
The business needed marketing materials that would immediately communicate reliability and professionalism to potential customers. The designs had to be easy to read, clearly present key services, and build trust at a glance, particularly for local, in-person distribution.
The solution
A clean and structured design approach was used, focusing on strong layout hierarchy, clear typography, and a consistent colour scheme. The flyer was designed to highlight services and contact details clearly, while the business cards were created to match the overall branding and reinforce consistency.
The outcome
The final materials provide a cohesive and professional brand presence suitable for local marketing. This project demonstrates the ability to design practical assets that support real business needs, combining clear communication with visually considered design.
